This website uses cookies. The novel presentation of this joint combined with its “excellent” flavour and moist texture meant it scored top marks with our experts. Nearly 80% of the consumer group thought the juice was better than other, similar products on the market. Our expert judges, meanwhile, found them “beautifully moist” and “good quality”. Some 79% of testers said it was “new and different,” with 46% saying they would buy it occasionally. The panel described it as “mouth-wateringly fruity” and thought it offered excellent value at 75p/90g. Fruit Granola. Iceland didn’t just impress with its seabass and saltimbocca, with the frozen food specialist scoring consistently highly for innovation during the expert judging phase. The seasoning went down particularly well, with judges and consumers enjoying the “tangy”, “creamy” flavours with a hint of fennel. There wasn’t a bad word to be said about this Aldi product, with shoppers handing it a coveted double innovation star. Described as “colourful” and “easy to cook”, Aldi’s offer would be a definite regular buy for around a third of consumers as a midweek accompaniment. Our experts agreed the packaging was “unique and gift-worthy”, while the fudge more than delivered on taste with a “good combination of sweet and salt”. Also a winner in innovation with a score of 17/20, our consumers found its flavours “enhanced the chicken”. Consumers loved that they could taste the alcohol in this trifle, describing it as “more-ish” with an authentic Black Forest gâteau taste. Our experts were bowled over by the “full flavoured innovative pie”, considering the parcel design a very different twist on traditional beef wellingtons, with great visual impact. Our experts loved Lidl’s “new and different” range of flavours (which include Scotch Bonnet, Haggis and Aberdeen Angus Steak) and gave the “very different” crisps a high innovation score.
The texture, flavour and use of ingredients were also appreciated. 0%, Calcium
Our consumers also thought the cookies were “great-tasting”, though at a premium price of £1.99 more of an “indulgent treat”. They noted the “tender texture” of the beetroot and thought there was a “good balance” of flavours too. This year there were once again two awards in each category: the first for a category champion, the second for the innovation winner - thus rewarding excellent execution but also encouraging innovation. Consumers commented that Lidl’s cheese coleslaw offered fantastic value at only 79p, with one third adding that they would buy it at least fortnightly after tasting it. Not only did this Asda kit “look amazing” in its innovative bake-in-the-box design, but it tasted “moist and delicious” with a “lovely salted caramel flavour”, said our consumers. Described as “nutty, creamy, and crumbly, with a complex flavour”, this deluxe cheddar impressed our judges, who also praised its “creamy, moreish flavour with a rounded rich aftertaste”. This wellington also won its category’s innovation award, achieving three innovation stars with consumers, 88% of whom thought it was new and different. They also noted the “attractive premium-style packaging”. 4.8 out of 5 stars (4) Item price. With its premium packaging and use of outdoor British pork, this seasonal treat had immediate appeal among our consumers, who loved the combination of ingredients. Aldi also led the field in terms of total innovation with 14 awards, followed by Lidl with 13 awards and the Co-op with eight.However, Iceland - which has invested heavily in its own-label proposition by hiring chef Neil Nugent and building a £2m test kitchen - took home both the Champion of Champions Award and the Innovative Product of the Year award for 2018. Nearly 90% said they would consider buying it again, as a good standby or as part of a quick and easy midweek meal. The panel thought it “very indulgent” with a “creamy flavour and a distinct long-lasting flavour of lemon”. They liked the organic ingredients and flavour. The apple and cinnamon flavour profile gave this cereal topper a “seasonal twist” felt consumers, which was also praised fo rits “healthy image and versatility.” Seventy-five per cent felt it brought something new and different. 4.8 out of 5 stars (4) 0 in trolley. At £1.95 for 1.5kg, these chunky chips were “stunning value” said our panel of experts. Our expert judges loved the price point of 52p for 440g of this product. Consumers loved the bright packaging and the 99p price. With a “good price” of £1.44 for 350g, it was rated as better than similar products from leading brands. They felt it was an easy cook and carve, making lamb “more accessible”. Our consumers loved this “easy, convenient snack”. Even the shape pleased consumers - and judges gave a thumbs-up to the “snap from the chocolate”. More than a third would recommend it. Shoppers loved the “upmarket” look of the packaging and the “excellent size” of the chips - which they said were better than those from some leading brands. Our consumers found the concept of a 300g bag of fresh gluten-free pasta appealing and liked the clear packaging. An “excellent tasting vegan product” said our judges, with a good texture from its vegetable filling, balanced flavours and an “attractive” appearance. Judges felt it was a “real crowd-pleasing comfort food” with a “beautiful taste”. Some 83% of our consumers felt it offered something new and different, awarding it a 17/20 innovation score, believing it could add a touch of inspiration to the standard sandwich selection. But perhaps the most significant trend was consumer engagement, with no less than 20 cooking kits entered this year, alongside restaurant-quality meals and products with real visual impact, from colourful French macaroons to striking blue eggs. Seventy-seven per cent said they’d make the perfect weekend treat and 83% believed the product beat rivals.
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