And then for the last 25% of the presentation, they’re selling the audience. And then when the speaker pivots and says, “Well, I’m so glad you were here today, I’d like to talk to you a little bit about how I can help you in the future when you give me money,” or, “I’d like to offer you this free gift if you give me your contact information.” The human brain can feel that switch too.
Patrick Quinn, meglio noto come Pat (Glasgow, 26 aprile 1936 – 13 luglio 2020) è stato un allenatore di calcio e calciatore scozzese, di ruolo attaccante Turn the camera around, film the audience instead. Quinn was known as a promoter of music events during the 1960s in Ireland.Quinn advanced his knowledge of the grocery and music business in Canada,Quinn returned to his homeland in 1965 when he was hired as general manager of the Upon learning that the fee to hire football player Quinn's supermarket rivals were other Irish stores such as Quinn is noted for participating in his own advertising,Quinn purchased several Irish pubs, such as the Dead Man's Inn in He went on to set up a hotel and sports complex in The last venture shut in early 1986 following below average He died in Canada on 23 November 2009, aged 74, when he succumbed to Irish businessman, founder of the Quinnsworth chain So my first piece of advice for everybody who’s telling a story, whether it’s your story, a teaching story, someone else’s story, is to ask yourself, “What’s the purpose of telling this story?” We help a lot of people with their signature presentations.
Embedding is, some people call it seeding.
I did a couple of interviews with him last year where he is reviewing some of his favorite talks and speaking over them about the different techniques that they’re using and what he really likes about them. Be sure to check out the show notes and resources mentioned in this episode and every episode at
I guess I’m making lots of rock star references but like a hit song rather than just writing new music every time you have a concert.Oh, it changes everything. I referred to myself by my first name in conversation and said, “People come to me and say, ‘Pat, what do we do about this?
Now, the audience is too, and from that point on, there’s very little you can do to change the mind of the audience because we’ve gone from a trusting, believing brain to a skeptical objection-raising brain. Teach about our business. And he came in and he had good structure but he had a story in the wrong place. Early in his presentation, he talks about, he teaches Facebook ads and he has a Facebook ads course. But tell me about a moment in your life that really shaped you and defined you to become who you are today and do what you’re doing today.Well, I think everybody has those moments when they hear a great speaker, that you kind of get, you remember the moment forever. And I’ll never forget that day.That is really excellent and a great starting point for this, because I’ve heard it said before, that the things that you really admire are reflections of qualities within yourself.
That’s the art of embedding.One of the people who came to our presentation or to our workshop in Milwaukee, it was Nicholas Kusmich and this was the one thing that Nicholas wasn’t doing. One of the things the human brain does best is categorizing information.
But having this real formula enables you to give one talk and make a few changes and then you can just use this over and over. A couple of times in every presentation you should say, “Hey, you know people come up to me all the time and ask Pat, ‘What’s the best way to begin your presentation?’ And my answer is a story.
They talk a little bit louder when they’re telling an exciting story and they can get all juiced up. He had his most emotional story right in the middle of his presentation and after working with them for two days, Danny had moved that story to the back end of his presentation where the emotion story should be. That’s the first thing is you don’t get the audience feedback.Second thing is that there are more distractions and visually it’s harder to pay attention to someone who’s small on our computer screen than it is someone who’s live in the room with you. And I would love to hear today some of the basic but really powerful ways that we could, anybody could present better, whether they’re speaking on a Webinar or a podcast or on a stage. The person who teaches the most rarely gets the sale because they’ve overwhelmed the audience with just a glut of information and that’s not actually what people are attracted to.What people are attracted to are people who have already read all the information and have picked the most important stuff. And you’ve just given the most incredible tool to whether you are in a one-on-one conversation, an enrollment call on a podcast interview, speaking from the stage or a webinar, how, a very easy way to talk about what you do and to build desire for it without being pushy or salesy.Oh, it’s not salesy at all.
If you understand the purpose of while you’re telling each story.
And great storytellers can do that.
I have a presentation. And so in a presentation that’s structured like most people structure their presentation, the first 75% of it, the human brain is trusting and loving and warm and comfortable.
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